Sales & Marketing
Pat Lackenbauer - Sales & Marketing Resume
PO BOX 25071
1221 Weber Street E.
Kitchener, ON, CAN
N2A 4A5
Job Objective:
A position as an Account Executive to actively pursue new accounts and maintain current clients at the highest possible level.
Qualification Summary
19 years sales/marketing and management background
Proven track record for over-achieving corporate growth objectives
Exceptional ability in developing and building customer relationships
Effective communication, presentation and strategic selling skills
Excellent leadership and management skills characterized by energy and enthusiasm
Self-motivated and creative
Professional Experience
November 2008 – July 2009
Phone Guide (YP One Publishing)
Account Executive
Cambridge, ON
August 2009 – Current
Canpages (Purchased Phone Guide)
Media Consultant
Cambridge, ON
•Yellow page and internet advertising
•# 1 sales representative for new business in Cambridge office – 1st Book
•First sales representative to finish assigned revenue assignment – 1st Book
•Surpassed goal of 1st book
•Account management and daily cold-calling
•Advertising design and lay-out
•Relationship building with small business to executive level
•Appointment scheduling and time management (Blackberry)
•Experience with Microsoft Outlook, Company Intranet, Digi-Art
August 1999- July 2008
Promo Only Canada
Music Supply Service
National Sales & Marketing Manager
Based out of Kitchener/Calgary
•Nine years account / B2B sales experience
•Identified and established entire Canadian dealer/retailer base for sales of CD-DVD products (media contains all the current hit singles/videos from major label artists – subscription service for Commercial Users) and Software for the music industry
•Increased over-all company sales 100% in the first two years I was with company taking it to a million dollar business, followed by steady growth in subsequent years
•Generated a sales philosophy for new products / services and implemented them
•Maintained long-term consultative and sales relationships with national dealers-retailers via phone, internet and travel
•Negotiated with Business Owners and Radio / Record Label Executives
•Created advertising opportunities through our product line which I marketed/sold
•Created new business development activities
•Created unique products from concept to retail
•Provided and trained dealer/retailer base with sales tools
•Developed marketing campaigns and material – this includes but is not limited to online solutions, media advertising, dealer training guides, company brochures, retailer displays, flyers and mass mailers
•Handled and arranged all trade shows nationally
•Spoke at seminars and industry meetings to large audiences using Power Point Presentations
•Designed national tours to promote products and company
•Guided business online: created an audience of over a million hits per day and added sales tools, designed advertising outlets and marketing solutions as well as an e-commerce store
•Provided direction to company across the board – sales / marketing / management / revenue streams / product concepts / savings
•Helped create and lay-out digital music supply and e-commerce solutions
•Pursued new product distributors and negotiated terms for retail
•Experience on both PC and MAC – Outlook / Word / Excel / Photoshop / Power Point
•Home office environment
May 1987- July 1999
Sherwood Systems
Production Company
Sales & Rental Manager
Kitchener, ON
•Established and over-saw showroom sales and rental department for professional audio/lighting/video/staging equipment
•Established and grew long term customer relationships
•Sold wide variety of commercial products
•Hired and trained new sales and rental staff and assisted in their professional development
•Pursued product distributors and negotiated terms and set margins for retail
•Handled and arranged all trade shows
•Designed product seminars for clients and spoke to large audiences
•Designed and executed rental division which included but was not limited to pricing, packaging, marketing, set up
•Contributed to over-all direction and business development of company
•Production crew – Light Designer
2004 - Present
The Studio X Event
Annual Art Show
(Part Time – Artist/Sales/Networking)
•Creator and organizer of this successful annual event
•Display and sales of my personal artwork
•Networking – Social and Business
•Actively pursue sponsors in exchange for promotion
•Organized Entertainment / Catering / Media / Artists / Invites / Advertising
•Attendance between 300-500 people
•(Testimonials Available)
Activities and Interests
•Co-Chair of yearly charity event – Family Camping Weekend
Help Organize and execute entire event
(Big Brothers & Sisters / Women’s Crisis Centre of Waterloo Region)
•Plan and Coordinate Yearly Group Canoe/Camping Trips
•Commissioned Artist
•Squash
•Read (biographies/true crime/music)
•Travel
Strengths
I am self-motivated, enthusiastic and creative. I enjoy the opportunity to establish working solutions and direction when selling products-services to any client. I thrive on problem solving and dealing with people while building strong working relationships.
Education & Training
Secondary High School Diploma
Grand River Collegiate Institute, 1985/1986
Kitchener, ON
Sales Training Diploma
Phone Guide Sales Training Course
November 2008
References
Available upon request